 |
Related news articles
- Industrial production increases slightly, research shows
- Slovakian government approves tax breaks for investments
- Benteler to create new jobs in Slovakia
- ICU Medical to invest in Slovakia
- Slovakia ranked 46th for trading conditions
- Slovakia's "stable environment" important for VW
- Japanese importers visit Slovakia
- New director appointed at SPP
|
RECENT BLOG POSTS
- Countries that directly influence economics in Slovakia
- Mongolian shepherds learn to make cheese in Slovakia
- Two sides of the same Euro coin in Slovakia
- Does Euro really cause price-rise in Slovakia?
- Slovakia in the footprints of the UK: Criminal sentence for bringing up your child?
- How to survive in London and enjoy it
- Increasing food prices-whose fault is it?
- News: Slovakia + the Euro: A good match?
User login
TNS SK wins Slovakia contract
Taylor Nelson Sofres (TNS) SK has been awarded a five-year extension to its existing contract to continue measuring analogue and digital television viewing in Slovakia.
Television company PMT originally awarded the work to research firm TNS SK in 2004, while this new contract will begin in 2010.
A panel of 1,200 homes from across Slovakia will feature in the next survey.
To pre-empt this, 12,000 Slovaks will be interviewed to discern the most important influential factors on audiences.
Ivan Simek, managing director at TNS SK, said: "The PMT decision is proof that our agency is able to provide high-quality TV audience measurement, and that our technology provides TV stations with new possibilities for assessment of TV programme creation and advertising sales."
TNS SK will monitor all TV stations in the Slovak Republic and measure both analogue and digital forms of TV signal using its Peoplemeter TARIS 5000 technology.
Data will be transferred to a central server at night and audience numbers will be available the following morning. 
